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  Media effects : advances in theory and research

Other(s) author(s) : Bryant, Jennings, [editore] ; Oliver, Mary Beth, [editore]Language : EnglishNew York ; London : Routledge, 2009Edition : 3rd edition.640 orrialde ; 26 cm(Ikus) Testua: bitartekorik gabeSeries : Communication (Routledge)ISBN : 978-0-8058-6449-6 ; 978-1-4106-1877-1.Mass media |
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Tabakalera 141 MED (Browse shelf) Available 648320

Bibliografia kapitulu bakoitzaren bukaeran.
Bibliografía al final de cada capítulo.

Testuak: Maxwell McCombs, Amy Reynolds, David Tewksbury, Dietram A. Scheufele, Michael Morgan, James Shanahan, Nancy Signorielli, L. J. Shrum, David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca Dillman Carpentier, Albert Bandura, Richard E. Petty, Pablo Briñol, Joseph R. Priester, Alan M. Rubin, Annie Lang, Robert F. Potter, Paul Bolls, Dhavan V. Shah, Hernando Rojas, Jaeho Cho, Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod, Richard M. Perloff, Glenn G. Sparks, Cheri W. Sparks, Erin A. Sparks, Joanne Cantor, Richard Jackson Harris, Christopher P. Barlett, Dana Mastro, Stacy L. Smith, Amy D. Granados, David W. Stewart, Paul A. Pavlou, Shalom M. Fisch, Ronald E. Rice, Charles K. Atkin, Kim Walsh-Childers, Jane D. Brown, Michael P. Levine, Kristen Harrison, Mary Beth Oliver, K. Maja Krakowiak, Peter Vorderer, Scott W. Campbell, Rich Ling.

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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