The media archive : world editionLanguage : EnglishBrooklyn, New York : Autonomedia, 1998218 orrialde ; 23 cm(Ikus) Testua: bitartekorik gabeSeries : Autonomedia new autonomy seriesISBN : 1-57027-079-1.Mass media -- Social aspects | Mass media -- Objectivity |
|Current location||Collection||Call number||Status||Date due||Barcode|
|Tabakalera-Ubik Orokorra / General||Arteleku||141 ADI med (Browse shelf)||Available||640029|
Media Archive consists of fifty-one short polemical essays, many of which were originally published in the excellent Dutch and Belgian media journals Mediamatic and Andere Sinema. The first section, 'Media Only', outlines different kinds of media, as defined by ADILKNO: there's 'Normal Media', 'Old Media', 'Incorrect Media' and 'Vague Media'. The last, my favourite of ADILKNO's media definitions, are "impossible to follow... nothing is concealed or intentionally distorted. One simply does not know exactly, and this message comes through." According to ADILKNO, "certain historical figures have found their natural habitat in vague media: Mao, Gysin, Manson, Reich, Jesus, Debord, Meinhof, Fromm, Hitler, Hendrix, Castanade, Goldman, Marley, Pippi Longstocking." Passages like this, which abound in the book, give the flavour of its mixture of witty satire and opaque theory.
Other essays deal with media theorists such as Jean Baudrillard, Klaus Theleweit and Marshall MacLuhan, or aspects of mediate life such as surveillance, pop music, cinema, video, drugs, billboards and other forms of signage. New allegorical types are invoked and described, such as the 'Data Dandy', a kind of Benjaminian cyber-flaneur. All this combines to present a view of the world in which, as Geert Lovink proclaimed at ISEA, everything is media. Given such a view it is not surprising that ADILKNO should be interested in the work of Jean Baudrillard. Like Baudrillard's writing, these little essays can also be infuriating, incomprehensible, relentless, funny and perceptive - sometimes all at the same time. I am not sure whether this book is essential, or even necessary, but it would make a nice birthday present for your favourite media activist.