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  A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

Phillips, Andrea
Language : EnglishNew York : McGraw Hill, copyright 2012272 orrialde ; 20x24 cm(Ikus) Testua: bitartekorik gabeISBN : 978-0-07-179152-6 ; 0-07-179152-3.Marketing -- Psychological aspects | Transmedia | Leisure industry | Digital storytelling | Abstract_1 | Abstract_2 | Critique | Interview
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Orokorra / General
Tabakalera 141 PHI cre (Browse shelf) Available 637360

Transmediatic web:
From a transmedia pioneer, this is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, platform selection, execution, big-picture strategy and structural considerations — plus case studies of milestone transmedia projects and interviews with leading transmedia creators.
Whether you’re in marketing, games, publishing, film and television, or any other medium, "A Creator’s Guide to Transmedia Storytelling" will give you the tools and knowledge you need to create deeper audience engagement.

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