Crossing the transmedia frontier : the growing trend of transmedia in music festivals in the United StatesLanguage : EnglishSaarbrücken : LAP Lambert academic publishing, copyright 201249 or. ; 22 cm(Ikus) Testua: bitartekorik gabeISBN : 978-3-659-18238-9.TransmediaTable of contents | Full text + Appendices
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This study documents and explores the emerging trend of music festivlas that are incoporating transmedia narratives into their programming. Through a study of music festivals, the concept of transmedia, and the emergence of a transmedia aspect to music festivals, the reader will gain a background to the field. I will then expand with three case study festivals: Midpoint Music Festival in Cincinnati, Ohio, Treasure Island Music Festival, in San Francisco, California, and South by Southwest, a music, film and interactive media festival in Austin, texas. Through attendance, observation, and interviews of those associated with the festivals, a few trends emerge. This study serves to document these trends, and the place of a transmedia festival in a wider culture of media-consumer interaction.